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Archive for January, 2008

New Alliance with Relationship Exchange boosts members to 21 million

Wednesday, January 30th, 2008

A new agreement signed in December between two leading companies in the online dating industry has created one of the largest dating databases in the world.

Comprising over twenty one million members, the new database is larger than the entire population of Australia and has been created between Relationship Exchange and World Dating Partners.

Under the terms of the agreement, Relationship Exchange, owned by Think Partnership, will move all its partner websites onto World Dating Partners’ technology platform. It will also merge its database of over fourteen million members into World Dating Partners. The joint database will now top twenty one million members and will be available in eleven countries.

World Dating Partners has made a multi-million dollar investment in its IT over several years, which now comprises over thirty servers running Oracle RAC software, an enterprise-class IT system more commonly found in major corporations.

Freed from the constraints of managing its ‘back-office’, Relationship Exchange now plans to accelerate its growth and, according to its President, Brady Whittingham, expects to grow exponentially in the next few years.

He said, “We’ll focus our attention on helping our affiliates grow their businesses, safe in the knowledge that we’ve, together with World Dating Partners, created one of the largest dating databases of its kind in the world, containing the world’s most sophisticated compatibility matching system.”

Robert Fathers said, “This agreement signals our intent to continue expanding our business. We believe we’re firmly established as the number one dating service provider but intend to continue to broaden and deepen our service portfolio. We will be making a number of announcements in the next twelve months that will bear this out.”

Newsletter January 2008

Tuesday, January 29th, 2008

With so many exciting new developments, we couldn’t wait any longer to tell you what we’ve been busy working on over the holiday season and the start of 2008…

Happy New Year!

First and foremost, before we launch into all of our news, we want to take this opportunity to wish you an (albeit belated) happy, healthy and prosperous 2008. Based on all of the fantastic new features, portals and enhancements that we plan to launch over the next few weeks and months, we can already see 2008 developing into one of the best years ever for our partners…

Massive News!

We are very excited to announce that Relationship Exchange, one of the largest and most successful dating networks in the USA, are re-launching on our platform. This increases our database of members to over 21 million registered profiles – which is larger than the entire population of Australia, making it one of the largest databases of its kind in the world! This is, of course, fantastic news for you in promoting your sites, particularly for the US market, and fantastic news for your members.

In a recent interview, our President and Founder, Robert Fathers, said “By pooling our databases we can now offer all our members an unparalleled choice of potential ’soul-mates’, as well as a broader range of services. This agreement signals our intent to continue expanding our business. We believe we’re firmly established as the world’s No.1 dating service provider, but will continue to broaden and deepen our service portfolio, and will be making a number of announcements in the next twelve months that will bear this out.”

Watch this space!

Fantastic New Marketing Tool:

Send Targeted Promotional Emails and Newsletters Direct to Your Website Members!

Our developers have done a fantastic job in creating this new, easy to use marketing tool, which will enable you to send promotional emails, newsletters, communications and announcements direct to the members of your website(s). The tool will be available through your admin area within the next couple of weeks, so please get ready to take full advantage of it! Via an advanced filtering system, you’ll be able to target specific demographic groups for even more effective marketing, sorting people for example by age, location, gender, sexual orientation, etc. As always, feel free to contact us if you need help, advice or suggestions in utilizing it for optimum results.

Gold Sponsors of iDate 2008

Based on our high profile within the online dating world, we’re proud to announce that we are the Gold Sponsor of iDate 2008, taking place in Miami from 31st January to 1st February. The event is the largest gathering of executives and representatives from the Internet Dating and Social Networking business: if you plan to be there, don’t forget to pay us a visit at our stand…we’ll be delighted to see you!

TFM&A 2008

In addition to iDate, we’re also exhibiting at “Technology for Marketing and Advertising” in London next month. If you’d like to join us, we’ll be at Earls Court on 12th and 13th February.

Your Testimonials!

As we mentioned in our last newsletter, we’re currently looking for your testimonials to publish on our new corporate website. Many thanks to those of you who have already responded. Rest assured, we’re already working on getting them posted onto our site, however if you haven’t had chance yet to submit yours, it’s not too late! Those we pick will include your name and a link to your sites giving you more free exposure… Email with your testimonial, which should include things like why you joined us, your experience of working with us, and why we are so marvellous!

That’s all from us for now. We’ll be in touch again next month with more exciting news and announcements….

With best wishes,

The World Dating Partners Team

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